Article Marketing Edge

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1. Interview Articles - You could compile an ebook or report of interviews you’ve given to experts from your particular industry.

2. Coupon eBook - You could compile an ebook full of coupons from other products you sell or from other businesses you’ve made coupon deals with.

3. Online Gallery - You could compile a free online gallery of pictures, graphs, charts, or graphics that is related to your target audience.

4. Webcam - You could set-up a webcam so your customers could view a particular environment or place they are interested in.

5. E-zine Archives - You could bundle all your old e-zine issues together into an e-book or member’s web site.

6. Survey Results - You could compile together the results of all the surveys you’ve taken from your web site visitors. It could be an ebook or reports.

7. Personal Journal - You could publish a personal journal of daily actions you take that’s related to your particular industry.

8. Calendar Of Events - You could publish a list or ebook of events related to your target audience, It could be trade shows, seminars, fundraisers, etc.

9. Top Lists - You could publish a list or ebook of top ten lists that your customers would be interested in. It can be about related products, people, etc.

10. Email Discussion List - You could make a private e-mail discussion list only for people that purchase your product. —-

1. Don’t load your web site with a lot of high tech clutter. Your visitors may miss your whole sales message.

2. Don’t use unnecessary words or phrases on your site. You only have so much time to get your visitor’s attention and interest; make ever word count.

3. Don’t make the mistake that everyone will totally understand your web site message. Use descriptive words and examples to get your point across.

4. Don’t write your strongest point or benefit only once. You should repeat it at least 3 times because some people may miss it.

5. Don’t push all your words together on your web site. People like to skim; use plenty of headings and sub headings.

6. Don’t use site content your target audience isn’t interested in. If people are coming to your site to find info about fishing don’t include soccer content.

7. Don’t use 50 different content formats all over your web site. Use the same fonts, text sizes, text colors, etc.

8. Don’t use words your web site visitors might not understand. People are not going to stop and look in a dictionary, they will just go to another site.

9. Don’t let selling words and phrases go unnoticed. Highlight important words and phrases with color, bolding, italics, underlining, etc.

10. Don’t forget to use words that create emotion. All people have emotions, people will have more interest when they are emotionally attached. —-

20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Autoresponder Courses

An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail. People just e-mail your autoresponder to receive the free course and it is sent out automatically over time. You can find free follow-up autoresponders to use by typing it into any search engine. Below are ten ways to use them to increase your traffic and sales.

1. Offer your course as a free bonus for purchasing one of your main products or services. People will buy your products quicker when you offer a bonus.

2. When you write and give away a free course you will become known as an expert. This’ll gain people’s trust and they will buy your main product quicker.

3. Allow others to add your free course to their own product packages. Their customers will see your ad when they purchase.

4. People love to get freebies. A free autoresponder course is perfect. They will visit your web site to get the free valuable information.

5. Allow people to receive your course for free, if they give you the e-mail addresses of 3 to 5 friends or associates that would be interested.

6. Allow other people to give away your free course. This will increase the number of people that will see your ad in the course.

7. You could trade advertising space in your course for other forms of advertising. It could be banner ads, e-zine ads, web site ads, etc.

8. Gain new leads by having people sign up and give you their contact info before they can receive your autoresponder course.

9. Give away the autoresponder course as a free gift to your current customers as a way of letting them know you appreciate their business.

10. Give away the course to people that join your affiliate program. This will increase the number of people that sign-up.

11. Make money selling advertising space in your course. You could charge for small classified ads or sponsor ads.

12. Get free advertising by submitting your course to freebie web sites. This will increase the number of people that will see your ads in the course.

13. Make money by selling the reprint rights to those people that would like to sell the course. You could make more money by selling the master rights.

14. Hold a contest on your web site so people could win your course. You will get free advertising when you submit your contest to free contest directories.

15. You’ll gain valuable referrals from people telling others about your course. Word of mouth advertising can be very effective.

16. Make money cross promoting your course with other people’s products or services. This technique will double your marketing effort

17. Increase your e-zine subscribers by giving your course to people that subscribe to your e-zine. This’ll give people an incentive to subscribe.

18. Allow your affiliates to use the free course as a promotional tool for your product. Each lesson could include their affiliate link.

19. Promote other businesses affiliate programs you join with your free autoresponder course. Include a different affiliate link on each lesson.

20. Advertise a different product or service on each lesson. If you only have one, use different emotional response ads on each lesson. —-

A lot of online based businesses forget about offline advertising. It is important to combine offline and online advertising together in your marketing campaign. You can market offline more effectively by targeting people that actually have access to the internet. In all your advertising you want to include your web site address, e-mail or autoresponder addresses, and the e-mail address to subscribe to your e-zine. Below are 10 offline marketing ideas:

-Place classified or full page ads in print publications. The print publications should be computer or internet related.

-Post flyers in stores. They could be computer stores, software stores, libraries etc.

-Buy mailing lists and send direct mail. You should make sure that all the people on the mailing list are internet users.

-Buy commercial time on T.V. They can be during shows that are targeted toward internet users.c

-Pass out your CD-ROM or diskette business cards at special events. It could be at trade shows, seminars, fairs, etc.

-Set up a deal with another business that targets internet users. Pay the business to insert your business ads in their product packages.

-Hold a free offline class and teach people how to use their computer or how to use the internet. You could have your web site on display as an example.

-Do co-op mailings with other businesses. They should also be targeting people with internet access.

-Give away free mouse pads. Put your advertising on the mouse pads and give them away at computer or internet events.

-Advertise in card decks. The card deck you advertise in should be targeted toward internet users.

You would also want to target your offline advertising to groups of people that will actually be interested in your product or service. If you’re selling business books, you will want to market to business owners. In conclusion, if you have a business that’s only based online, you don’t want to market to people that don’t have access to the internet. —-

Have you ever wanted to buy a product online but chose not to do it because shipping charges were extravagant? Many shoppers tend to find this news startling and with the price of nearly everything going up, the shipping costs for purchasing products online will also increase. This leaves many online shoppers frustrated and looking for ways to get free shipping service.

Are you going to buy from an online store that offers a product at a low price but charges you just about the same amount for shipping? Probably not because you aren’t saving any money. Especially if you can purchase the product somewhere else for a low price whether it is online or in a store.

Now what if you could find good promotional offers that you could use when you purchase products online and checkout. Would you use them? Some online stores are offering such deals including 10 percent off when you buy a certain amount and so on. Some places such as JcPenney are offering a free shipping service coupon/code.

This store began in the early 20th century as a lone store. However, it grew to compete with many other retail outlets. When the Internet was launched, JcPenney, along with many other stores, launched websites to draw business into the store. With the wide range of products it offers, JcPenney can compete among the best of them.

To get full speed ahead, JcPenney went online to offer their products to many of those who may not have a store in their town. While it’s been successful, JcPenney executives began to search for ways to lower the costs of shipping. Now, there are warehouses all around the continental United States.

They have also taken their shipping further. Promotional codes, which can be found throughout the Internet and newspapers, can be used to decrease the costs to you the consumer. The JcPenney website also has the option to get codes for specific coupons sent directly to your email.

When you purchase products online, you should always take into account how big you product is because weight will count in shipping costs as well as how you want it shipped. That is also taken into account to give you your final costs.

The thing you need to do is be aware and look when you are ready to shop on their website. Some websites still host old JcPenney coupons thus these cannot be used when you are checking out. Make sure to find current coupons.

1. You’ll find out what type of content visitors want to see at your web site. This will attract your visitors to revisit and read the content.

2. You’ll find out how to improve existing products or services. This will attract new customers to buy from your business.

3. You’ll find out which products or services your customers would like to see you sell in the future. This will increase your back end product sales.

4. You’ll find out how to improve your customer service. This will cut down on customer complaints and how to better resolve problems.

5. You’ll find out how to improve your sales letters or ads. This will increase your sales, traffic or ezine subscribers.

6. You’ll find out what kind of articles or interviews they want to see in your free e-zine. This will raise your e-zine’s readership.

7. You’ll find out how to design your web site to fit your visitors needs and wants. This will increase the time your visitors spend on your web site.7. You’ll find out how to design your web site to fit your visitors needs and wants. This will increase the time your visitors spend on your web site.

8. You’ll find out what kind of non related products or services your customers would buy. This will help your business easily move into a different market.

9. You’ll find out how to better price your products. This will help you sell your products or services at at a price that will pull the most orders.

10. You’ll find out were your potential customers are hanging out. This will inform you where to market and promote your products. —-

Email marketing is one of the very important and less costly ways of promoting a website. It is one of the ways which has proven to be a very effective method of promoting a website. Although email marketing is a great option for promoting a website, email marketing campaigns are totally dependent on the list building factor. If the list of email addresses is not built carefully, the email marketing efforts will just go down the drain, without producing any positive results.

Email marketing, like any form of direct response marketing, is driven by the rule of List, Offer, and Presentation (LOP). Essentially what this rule governs is the success factors in email marketing communications — where “success” is a measure of how much response there is to your email advertisement or promotion. The LOP rule suggests that selecting the right “list” (i.e. your audience) contributes 50% of the success of any given email marketing campaign, and 40% comes from having the right “offer”. The remaining 10% comes from the “presentation” or the creative component of the email that carries your offer to the email list.

The best email list building strategy for any website is to collect the required information about the visitors of your website. You can use squeeze pages for this purpose. Even those businesses which also have a physical storefront can benefit by collecting information from their visitors. This may take some time, but the lists created in this manner are the most authentic and dependable ones.

Opt in email list marketing begins by purchasing an autoresponder service. I particularly like aweber, in fact, that is the only one I can recommend. You have to have a professional autoresponder service if you are going to do this in a professional fashion and not be banned by the various email services.

If you want opt build a list of 1000 email addresses, one way of doing it is to use a squeeze page. These pages are used on the web site to get some information from the internet surfers. They need to fill in a form, and give you your email address. People may be interested in giving out their email address but on the other hands, there may be some people who will not like to opt in for any such list. As a result the process of list building will take some time. It may take some time, but the list you will build in this way will be surely impressive.

Do you just create eBooks as a form of revenue? Why not use it for more than that? By throwing a little creativity into the mix you can use your eBooks in a variety of ways that will allow you to generate income on multiple levels.

To be more specific, you could actually sell advertising within the eBook you are creating to make money.

Example. There’s an eBook out there on how to design a wedding on a budget. The wedding industry is a multi-billion dollar industry. Let me ask you a question: Do you think some of the companies that sell products and services for people who are getting married would be interested in getting in front of somebody who has purchased a particular product on the exact topic that they have built their business around?

It may sound like a simple question and answer, but that is the question I want all of you to ask yourself. What kind of businesses would be interested in getting in front of the people you will be attracting? This should be one of those creative questions you constantly ask yourself.

One more time. Thinking about my target audience, what businesses would be interested in having a way to get in front of them?

You mind is going to start to race about all kinds of other businesses. Some may even be your competitors. But there could be some other complimentary businesses that provide services or products to the particular market that you’re marketing to, who would be interested in purchasing ad space within your particular eBook.

It is up to you how you put together you eBook with the ads. They could be scattered throughout, all together at the beginning or at the end. It doesn’t matter how you lay them out, it just provides you a method of generating revenue by selling advertising.

Adding value to your current costumers is also another thing you can do with your eBooks. For me I try to constantly work on developing and maintaining good relationships with the people on my email list. I don’t have a big email list, but I have a great one.

I want to constantly add value to everyone on my list and all of my customers and one of those could be by compiling a very valuable eBook that summarizes or perhaps outlines the step by step procedures, or provides clarity on a particular topic that my email list may be desperate to find out.

Adding value to my current customers and you is what I constantly try to do, especially when they are win-win for both of us.

If you know exactly what your target market is looking for, or needs help with, or they’re seeking a certain solution for something, and then you provide an eBook that outlines the step by step procedures to solve their particular issues, that is of great value. You’re adding to the relationship by creating and compiling an eBook and giving it to your current customers. I want you to constantly think about that.

Going into any business with that mindset about your customers and throw in a little creativity, all different opportunities for more profit will emerge!

Ideas will come to you when you explore the possibilities of creativity!

Sales development is the act of developing a person in the act of sales. Sales, which can be done individually or as part of a team, is where a person sells a merchandise or service to a buyer. It is often believed that sales is the same as marketing but there is a distinct difference - marketing exists to advocate a product by making it desirable to a prospective buyer and, through this, may inactively produce a sale. On the other hand, a sales person actively interacts with a prospective buyer, showing directly how their product or service can assist the buyer by offering them tailored information. The best sales team is someone who works in conjunction with their buyer and acts to solve the client’s needs and goals with the goods or service to be sold.

Sales is an important part of modern business models. Not only does the sales person sell a corporate item or service, they also labor to generate unique business prospects and generate customers for their company, thereby supporting and growing their business’ customer base and industry standing. Sales is often the public face of a business so it necessary that adequate sales training is given to the sales person so that they can excel in their selling role but also know how to be the best promoter possible for the goods and the company.

There is a plethora of techniques a company can use to connect with their client. Direct sales - where the company interacts directly with their client - is probably the most well-known. The most recognized direct selling techniques are door-to-door selling and telemarketing; in both cases the company directly connects with the client at home or at their place of business to inform them about the goods. Another form of direct selling is ‘consultative selling’ whereby the company interacts directly with the customer but initially begins by consulting the client about what products or services they require and developing solutions in consultation with the client. Companies also often sell products through retailers - so called ‘middle men’ - and through mail order, while the rise of the net has given corporations a new way in which to deal with prospective customers. As can be seen, there is an incredible variety in the way corporations contact, connect and potentially sell to a client, which has increased the necessity of sales training.

Sales development focuses on the variety of methods a sales person can use when directly interacting with the client, so integral in these days of direct selling. Although there are a variety of particular methods tailored for different methods of selling, the main psychology behind excellent sales practice is five-fold: analyze a client’s needs, offer solutions to the client, discuss the advantages of the goods, overcome any questions the buyer may have and close the sale. This practice can sometimes be condensed to a three-part methodology: discover the buyer, present to the buyer and finish the sale.

Sales training courses are widely available with many training schools and expert businesses offering courses that you can take in person or via correspondence or the internet. Many large businesses have also developed their own in-house sales development programs. There are also a plethora of books available on the subject.

Competent sales development will always highlight the need to ask customers questions in order to better provide them solutions, will always highlight the necessity of understanding your merchandise and will include motivational material, as selling is a high-pressure occupation that not only needs a lot of self-motivation but also deals with a lot of rejection as well.

Incentive programs, what they’re for and how to use them are also included in a lot of sales training. These ’sales incentive programs’ or SIP’s, are a tool used to encourage a sales agent and sets out specific goals for achievement, which aims to concentrate selling activity.

Sales development will teach you self-motivation, direction and exceptional interaction abilities and, as such, would stand any person in good stead for any leadership role outside of sales, as well as within.

Many people have been making money simply by taking online paid surveys, especially those from well-known online survey websites. The best thing about this is that you get to do it straight from the comfort of your own home, without having to answer to anybody.

However, once you begin looking for a reliable online paid survey site that will give you a constant flow of surveys to complete, followed by prompt and accurate payment, you will find that it will be difficult to find a site that works best for you. But with a little bit of work, you should be able to find survey sites that pay you for surveys, letting you make a sufficient and sizeable income, simply from doing surveys.

Before you even sign up for any particular online survey website, you will need to keep in mind that you should never have to pay to join the website. Once you are prompted to make any form of payment to the website, through whatever means, there is a high chance that the website is a scam.

Should you find this to be the case, you should immediately withhold all personal information that the survey website requests. More importantly, you should remember that the only payment should be from made from the survey website to you, as there is no reason for them to ask for payment in return, simply because you are the one who is offering your services.

When it comes to determining which website to sign up with, especially when there are so many available online today, you should always ensure that the website provides adequate customer service. This is because during the course of doing the different surveys that you will be required to do, you are bound to have many questions regarding the different requirements of each survey. As a result, a website that provides you with satisfactory customer service standards, will ease your job, thereby helping you work more efficiently.

One other way you can find information and news on online paid survey websites, is to explore forums available on the Internet, that discuss the latest happenings in the get paid survey market. In these forums, you will also get the chance to speak with individuals who make a decent living from doing paid surveys online. You can also make enquiries on all questions and issues related to doing paid surveys online, as there are many experienced individuals who can guide you through the process and help you earn a decent living from doing surveys online.

Once you have the necessary information, and have enough knowledge about how paid survey websites work, then you should be able to decide on a website to sign up. It is always important that you avoid rushing into signing up with a website, because you will be giving them a lot of personal information.

However, you?ll be pleased to know that most paid surveys websites are legit, and once a few people have begun making some money from it, it is highly like that you can do so as well.